This Privacy Policy explains how Espresso and Machines (“we,” “us,” or “our”) collects, uses, and protects information about visitors to espressoandmachines.com (the “Site”). We respect your privacy and are committed to being transparent about what data we collect and why.
Last updated: May 2026
The short version
We don’t sell your personal information. We use standard web analytics to understand which content people find useful, we use affiliate tracking cookies (so we get credit for purchases that help fund the testing program), and we don’t run intrusive third-party advertising networks. If you want the technical details, keep reading.
Information we collect
Information collected automatically
When you visit the Site, our hosting provider and analytics tools may automatically collect certain information about your device and visit, including:
- IP address (which we may use in anonymized form for analytics)
- Browser type and version
- Operating system
- Device type (desktop, tablet, mobile)
- Pages you visit on the Site
- Time and date of your visit
- Referring URL (the site you came from)
- General geographic location (country/region level, derived from IP)
Information from cookies and similar technologies
Like most websites, we use cookies — small text files stored on your device — to operate the Site, remember preferences, and analyze traffic. We also use similar tracking technologies including pixels, web beacons, and local storage. See the “Cookies” section below for more detail.
Information you voluntarily provide
If you contact us directly (for example, via email or any future contact form), we receive whatever information you choose to share — typically your name, email address, and the content of your message. We use this only to respond to your inquiry and do not add it to any marketing list.
How we use information
We use the information we collect to:
- Operate, maintain, and improve the Site
- Understand which content visitors find useful (so we can produce more of it)
- Track performance of affiliate links to receive earned commissions
- Detect and prevent fraud, abuse, or security issues
- Comply with legal obligations
- Respond to inquiries you send us directly
We do not sell your personal information to third parties. We do not use your information for targeted advertising on or off the Site.
Cookies and tracking technologies
The Site uses the following categories of cookies:
- Essential cookies — required for the Site to function (page caching, security, basic preferences). These cannot be disabled without breaking core functionality.
- Analytics cookies — help us understand how visitors use the Site so we can improve content. These may be set by third-party analytics providers such as Google Analytics or similar services.
- Affiliate tracking cookies — set when you click an affiliate link. These allow retailers (such as Amazon) to credit any resulting purchase to this Site. The affiliate program providers, not us, control these cookies.
- Theme and plugin cookies — set by the WordPress platform, theme, and plugins we use to operate the Site (e.g., to remember whether you’ve dismissed a notice).
You can control cookies through your browser settings. Most browsers allow you to block, delete, or be notified about cookies. Disabling cookies may affect Site functionality.
Third-party services
The Site uses third-party services that may collect information about you, including:
- Hosting and infrastructure providers that store and serve the Site
- Web analytics providers that help us understand traffic patterns
- Affiliate networks (such as the Amazon Services LLC Associates Program and other retailer affiliate programs) that track purchases originating from links on the Site
- Search engine and indexing services that help the Site appear in search results
- Embedded content (such as YouTube videos, social media embeds, or images served from third parties), which may set cookies and collect information about you when loaded
Each of these third parties has its own privacy policy. We encourage you to review the privacy policies of any third-party services whose links or content appear on the Site.
Affiliate links
Many product links on the Site are affiliate links. When you click an affiliate link, the destination retailer may set tracking cookies on your device so they can credit any resulting purchase to this Site. We may receive a small commission on qualifying purchases, at no additional cost to you. For more detail, see our Affiliate Disclosure.
Data retention
We retain analytics data for as long as it is useful for understanding Site performance, typically up to 26 months. Server logs are retained for shorter periods (typically 30–90 days) for security and troubleshooting. Information you send us directly via email is retained as long as needed to respond to your inquiry.
Your rights
Depending on where you live, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — ask us to correct information that is inaccurate or incomplete
- Deletion — request that we delete personal information we hold about you
- Restriction — request that we limit how we process your information
- Objection — object to processing of your personal information for certain purposes
- Portability — request a copy of your data in a portable format
- Withdrawal of consent — withdraw consent where we rely on it as the legal basis for processing
For visitors in the European Economic Area, United Kingdom, or Switzerland (GDPR)
If you are located in the EEA, UK, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent local laws give you the rights listed above. Our legal basis for processing your data is typically legitimate interest (for analytics, security, and Site operation), consent (for non-essential cookies where required), or contractual necessity (for processing inquiries you send us). You have the right to lodge a complaint with your local data protection authority.
For California residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the rights listed above plus the right to know what personal information is collected, sold, or shared, and the right to opt out of any sale or sharing of personal information. We do not sell personal information. California residents may also designate an authorized agent to make requests on their behalf.
For visitors in other jurisdictions
Many jurisdictions have similar privacy rights. We extend the rights above to all visitors regardless of where you live, to the extent reasonably possible.
How to exercise your rights
To exercise any of these rights, contact us through the contact page. We will respond within the timeframe required by applicable law (typically within 30–45 days). We may need to verify your identity before fulfilling certain requests.
Children’s privacy
The Site is not directed to children under 13 (or 16 in the EEA/UK), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will take steps to delete that information.
Data security
We use commercially reasonable security measures to protect information transmitted through and stored on the Site, including HTTPS encryption for all traffic. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
International data transfers
The Site is operated from the United States. If you visit from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where data protection laws may differ from those in your country. By using the Site, you consent to this transfer.
Changes to this policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The “Last updated” date at the top of this page indicates when the policy was most recently revised. Material changes will be communicated by updating the date and, where appropriate, by posting a notice on the Site.
Contact us
For privacy-related questions, requests, or concerns, contact us through the contact page. We respond to every legitimate inquiry.